Did you know that 7% of Google's daily searches are health related? People no longer wait for their physician to get answers. In fact, they search Google way before going to their doctor appointment, so that they're all ready with questions they never would have thought to ask. The age of digital media with Dr. Google ranking the list has transformed patients into consumers with almost all the consumer market attributes.
This means the first think a patient will come across when searching for their medical issue on Google is your brand. This will be their first experience I their journey to find answers' cures and solutions. This first encounter will be the one they will remember and often ask about when they meet their doctor.
It is precisely for this reason you want your health –related offer whether it be a medical device, technology, clinic or pharmaceutical to be branded and make this first impression on the patient. It is this branding process that will differentiate you from other available options. It is this branding that can serve as a calming voice, an authoritative position, an expert and experienced advice and knowledge for the patient in their first crucial stages.
Creating a brand that will invite patients to seek their answers with you and may even tone down their negative associations with their medical condition and help them seek help sooner.
Establishing a strong brand not only attracts patients but also investors and partners that will strengthen your brand's value and proposition. This will leverage your product/service/technology to more than just a commodity but to something patients can already relate to.