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How to design an eye-catching logo


Logos are all around us these days, and you would be hard pressed to find a business that does not understand the importance of a good logo. Based on a single concept, a logo (or ideogram) is a graphic story that summarizes the personality of a brand. Its purpose is to foster immediate customer recognition. A logo is a key element in the branding of a company or product. Companies undergoing organizational change often decide to change their logo as well, in order to refresh and renew their image. In recent years, there has even been a trend of companies updating their logos to mark holidays or special occasions. In the words of one of the world’s greatest designers, Paul Rand: “A logo is a flag, a signature… it doesn’t sell (directly), it identifies… a logo derives its meaning from the quality of the thing it symbolizes…” There are 5 fundamental principles to remember when you approach the task of designing a logo: